Jakarta- Nuon Digital Indonesia's Digital Games team attended the prestigious Mobile Attribution Marketing Analytics (MAMA) Asia event in Bangkok, Thailand. This event was held on June 7-9, 2023. MAMA Asia was held again after passing the Covid-19 pandemic phase. As a company engaged in digital content and entertainment product services, Nuon Digital Indonesia needs to pay attention to business dynamics to strengthen the growth of the business that being run.
Participants at MAMA Asia included those from the gaming industry, fintech, banking, and digital businesses. More than 100 participants attended this event from several countries in Asia Pacific and Europe.
The MAMA Asia event also held a workshop themed Strategy in an Uncertain Measureverse which was divided into 3 (three) breakout rooms with each interesting topic, namely Navigating Data Maturity in App Marketing & Analytics, Marketing During Downturn, and Evolution of Privacy in App Marketing. There are many new learnings that can enrich knowledge and increase connections and relationships from this activity. Dradjat Keesan as VP Digital Games attended as Nuon Digital Indonesia's representative at MAMA Asia 2023.
Through the participation of this activity, it is hoped that many learnings and experiences in running a digital business, especially in the game industry, that have to survive in the face of business dynamics that are almost difficult to predict. This event also introduced many technological advances for the benefit of digital application-based businesses and exchanged experiences during the pandemic to survive in digital business and also experiences in the post-pandemic.